Figr Design Blog

Design review cycles are not inevitable. They are symptoms of designs arriving incomplete. (Is incompleteness what creates the churn? Yes.)When compliance is automated and completeness ensured, what remains is strategic conversation. The reviews you actually need. (Do you want fewer rounds or better rounds? Both.)

Your tool stack might be your bottleneck. The time you spend translating between AI tools is time stolen from product thinking.Is your stack the bottleneck? It might be.

Your product development cycle is probably broken in at least three ways. The pain shows up everywhere, but root causes hide.AI that understands your product, remembers your decisions, and surfaces what you miss is the fix.

Use agents for execution. Use AI for exploration and pattern-matching. Keep product thinking where it belongs: with humans who understand users, strategy, and trade-offs. (So should PMs worry? No, they should recalibrate.)The PM role is not threatened by agents. It is elevated. (Elevated how? Less execution, more judgment.)

Design literacy compounds. Each prompt teaches something. Each variation expands vocabulary. Each comparison sharpens judgment.

Validation was traditionally gated behind resources PMs did not control. When validation costs days instead of weeks, the gate dissolves. PMs validate before they pitch. They fail fast without failing publicly.