The Google Stitch alternative for designing within a real product
Google Stitch generates UI from a prompt, for free, as a Gemini-powered experiment in Google Labs. That is a low-friction way to explore an idea. It is not built to design within an existing product, with your components, flows, and constraints in view.
Figr starts from your product. It learns your screens, flows, and design system, reasons through the UX, and produces Figma-ready design that fits what you run. This page compares the two, fairly, including where Stitch is the better fit.
Free generation and product design solve different problems
Both tools generate interfaces with AI, so they look comparable. What they are for is different, and that difference is the decision.
Google Stitch generates a UI from a prompt, quickly and at no cost, using Gemini. That is excellent for exploring a concept or seeing a quick option. What it does not start from is your existing product. The output is a fresh generation, not a screen grounded in your components and the reasons your product works the way it does.
That is the real distinction, and it is about starting point and intent. Stitch is for exploration from a prompt. Figr is for designing within a product you already have, which is where most day-to-day product work happens.
What Google Stitch is genuinely good at
Google Stitch has clear advantages, and credit where it is due. It is free, which lowers the barrier to trying it. It is powered by Gemini, and it can take a prompt or an image and produce UI quickly, now across multiple screens, with paths to export toward Figma or code.
For quick exploration, a first look at an idea, or a low-stakes concept, Stitch is genuinely useful and hard to argue with on price. The trade is that it is experimental, and a generated screen from a prompt is not the same as design grounded in your product.
What Figr is, and the job it is built for
Figr is an AI product designer that starts from your product. It captures your screens, flows, design system, and docs, reasons through the UX, and produces Figma-ready design that fits what you run.
The difference is grounding. Stitch generates from a prompt. Figr designs from your product, with components, states, and constraints already considered, then hands the result to Figma.
That makes Figr strongest where you are improving a real product and the output has to match what is already there, rather than start fresh each time.
A worked example: a settings redesign on a real product
Take redesigning an account settings page in a product that already has a design system.
With a free prompt generator, you can describe the page and get a clean option in seconds. It is a good way to spark ideas. But it is a fresh screen, not your settings page. To use it, someone matches it to your real components, your patterns, and adds the states it skipped, the permission cases, the saved and error states. The exploration was free. The reconciliation is not.
With Figr, you show it the current product and describe the change. It reasons through the page and returns design on your system, with the states included, ready to refine in Figma. The win is not a faster first look. It is that the output is your product's design, not a concept to rebuild.
Where each one wins
| The job | Google Stitch | Figr |
|---|---|---|
| Free, quick generation from a prompt | Built for it | Not free, product-grounded |
| Explore a concept or first look | Strong | Capable |
| Start from your existing product | No | Yes |
| Match your design system | Limited | Yes |
| Reason through edge cases | Limited | Yes |
| Production-stable, supported tool | Experimental | Yes |
| Design ready to refine and ship | Concept-level | Figma-ready |
When Google Stitch is the right call
Use Google Stitch, not Figr, when the job is free, fast exploration. A quick concept, a first look at a layout, an idea you want to see before investing anything.
That is a real and useful case, and on price it is hard to beat. Figr earns the edge when the work moves from exploring an idea to designing it into a real product, where output has to fit a system and handle real states, and where you want a supported, stable tool.
How to choose between Google Stitch and Figr
The question is not which tool is better. It is whether you are exploring or designing for a real product.
If you want a free, quick generation to spark ideas, Stitch fits. If you are improving an existing product and need design that matches your system and is ready to refine, Figr fits, because it starts from that product. The experimental status of a Labs project also matters if you need something dependable for ongoing work.
The signal is simple. If the generated screen's main next step is rebuilding it in your real product, that is the work Figr removes.
What Figr is not
To be fair, Figr is not free, and it is not the lowest-friction way to generate a throwaway concept from a prompt. It is not an experiment you can try at zero cost the way Stitch is.
It is built to design within a real product and produce Figma-ready design that fits. If your need is free, quick exploration, Stitch is a reasonable choice. If your need is product-grounded design from a supported tool, that is where Figr is strongest.
Why Figr designs from the product: the Visual Context Graph
Figr grounds design in your product because it treats product work as visual and contextual, not as a single prompt. That is the Visual Context Graph, which connects five layers:
- Visual: your screens and frames
- Behavioral: recordings and real user flows
- Design system: tokens, components, variants, and rules
- Product knowledge: PRDs, research, and past decisions
- Implementation: the code constraints around the design
A free prompt generator starts from none of this. Figr reasons across all five, which is why its output fits your product and is ready to refine. Output moves into Figma as editable layers.
Pricing, briefly
Google Stitch is currently free as a Google Labs experiment, though Labs projects can change or close over time. Figr is metered by credits: a free tier, Starter at $39 a month, Max at $149 a month, and custom enterprise. If price is the only factor, Stitch wins. If product-grounded design and stability matter, compare on fit. See pricing.
Design for your product, not from a blank prompt
If you are improving a real product, Figr produces design that matches your system and is ready to refine, from a supported tool.
FAQ
Is Figr a Google Stitch alternative?
For product design on an existing product, yes. Stitch generates UI from prompts for free. Figr designs from your product and system, then hands off to Figma.
What does Figr do that Google Stitch does not?
Figr starts from your existing product, matches your design system, reasons about edge cases, and produces design ready to refine, rather than a fresh generation.
Is Google Stitch really free?
It is currently free as a Google Labs experiment. Labs projects can change or close, so confirm its current status before relying on it.
What is Google Stitch best at?
Free, fast generation from a prompt or image, which is great for quick exploration and first looks.
Which should I use for an existing product?
Figr, because its output matches your system and is ready to refine. Stitch is better for free, early exploration.
Is Figr related to Stitch or Galileo?
No. For context on the Galileo lineage, see the Galileo AI comparison. Figr is a separate, product-context design tool.
Related reading
For more on this space: AI wireframe generators, the best AI design tools, a guide to design systems, and why design is about decisions, not drafts.