How should Spotify's AI create playlists? Mapped the current playlist creation journey from a screen recording, identified friction points, then built a complete PRD for an AI-powered curation feature with updated user flows.
Founders need to know their runway. Researched how startup founders actually think about budget forecasting, created a PRD for the feature, then designed the UI built it into Mercury's existing interface.
Posting a job on LinkedIn can take too many clicks. Mapped the complete flow from job creation to applicant screening, built jobs-to-be-done for recruiters, then mapped a streamlined experience that cuts steps and speeds up shortlisting.
Merchants struggle with Shopify's checkout flow setup. Analyzed CSV data on engagement rates, mapped the current information architecture, identified drop-off points, then redesigned the entire setup experience to be simpler and to increase conversions.
