FIGR / UI TEMPLATE

Lead Scoring

Lead Scoring for growth teams to coordinate campaigns, audiences, creative, automation, measurement, and approval work without losing channel context.

This analytics reference covers marketing automation. Its sample screen includes Trial conversion and Partner campaign and the Edit model action. Adapt its workflow to your product and design system.

Lead Scoring

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At a glance

Screen

Analytics

Primary action

Edit model

Pattern

Lead Scoring analytics

State

Default, loading, empty, error, permission, success

Design system

Adaptable product UI theme

What this screen helps with

The lead scoring screen supports “Edit model” while keeping overview and campaigns in view. It should show the current state even when data is missing or access is restricted.

What to look for

  • Primary action: Edit model
  • Main area: Overview brings the user to the relevant workflow
  • Related area: Campaigns keeps nearby context accessible
  • Active: 15 in the sample screen
  • Reach: 51k in the sample screen
  • Example 1: Trial conversion
  • Example 2: Partner campaign

States to consider

  • Default: Show the main workflow and its available next step
  • Loading: Keep chart labels and time range visible while metrics refresh
  • Empty: Explain the chosen date range or filter has no data
  • Error: Identify missing or stale metric sources without implying zero activity
  • Access: Show which actions require a role or permission
  • Success: Confirm the result after Edit model and say what happens next

Where it fits

Overview → Campaigns → Edit model → Review result

Patterns in this screen

Lead Scoring analytics, Overview, Campaigns, permission handling, error recovery

UX choices to review

Keep metric definitions, chart periods, and filter context visible together

In this example, Trial conversion is one of the records worth checking. Keep the sample data clearly separate from a live system.

Show why numbers changed; distinguish delayed data from genuine zero values

Make a useful drill-down available before teams export or share findings

Try a similar screen in Figr

Design a lead scoring screen for an existing marketing automation product. Use our actual design system, components, and content rules. Cover Overview and Campaigns, include believable records such as Trial conversion, and make "Edit model" easy to find. Map empty, loading, error, permission, and success states. Keep the result editable in Figma.

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