Funnel Analysis

An analytics screen that shows how users move through a key flow, where they drop, and which segment or time range changes the story.

Funnel Analysis
Use this template in Figr

Template facts

Screen

Analytics

Primary action

Find where users drop off

Pattern

Funnel chart

State

Default

Design system

Vector Data

What this screen helps users do

PMs and growth teams need to see where users leave a flow, compare segments, and decide which step deserves deeper work.

Key elements

  • Ordered funnel steps
  • Conversion and drop-off at each step
  • Date and segment filters
  • Trend or comparison view
  • Drill-down into affected users or events

States worth designing

  • No data for selected range
  • Step definition changed
  • Tracking gap
  • Low sample size
  • Segment comparison active

Where this screen sits in the flow

Analytics Home → Funnel Analysis → Step Drill-down → User / Event Detail

Patterns used

Funnel chart, filters, segmented metrics, comparison, drill-down

Why these choices work

Make each step definition explicit. A polished funnel is useless if users cannot tell what counts as entering or completing a step.

Start from this in Figr

Create a high-fidelity funnel analysis screen for a product analytics tool. Show realistic funnel steps, conversion, drop-off, date filters, segments, comparisons, and a path into event detail.

Open Figr