Event Analytics

Explore product events by volume, user segment, property, and trend so teams can answer behavior questions without a static dashboard. The screen connects Explore and Events so product analysts can find the “Explore event” action while checking events and active users.

Use this reference when you need to design this workflow inside an existing product. The example includes practical records such as Project created · 28% and Invite sent · 22%, rather than an empty visual shell.

Event Analytics
Use this template in Figr

Template facts

Screen

Analytics

Primary action

Explore event

Pattern

Analytics

State

Default, loading, empty, error, permission, success

Design system

Adaptable product UI theme

What this screen helps users do

Product analysts need a clear “Explore event” action without losing sight of events, active users and the affected records. Keep the decision and its outcome clear before moving to the next task.

Key elements

  • Primary action: Explore event is clearly available where the task happens.
  • Main view: Explore keeps the starting point obvious.
  • Connected view: Events supplies nearby context.
  • Metric: Events is visible with a meaningful value.
  • Another signal: Active users helps people judge what to do next.
  • Representative record: Project created · 28% makes the example specific.
  • Second record: Invite sent · 22% shows the pattern works beyond one item.

States worth designing

  • No data for the chosen period; show what people can do instead of leaving a blank panel.
  • Loading explore without changing the layout unexpectedly.
  • Partial or delayed metrics; explain the problem and preserve work.
  • Permission denied for events; clarify who can continue.
  • Success after choosing Explore event; confirm the result and the next step.
  • Network or data refresh failure; offer a retry without losing context.

Where this screen sits in the flow

Explore → Events → Explore event → Review outcome

Patterns used

Analytics, Explore, Events, Users, accessible states, contextual actions

Why these choices work

Make time ranges, filters and metric units clear. Show the data behind each trend so readers can test what changed.

In this design, people should be able to compare Project created · 28% with Invite sent · 22%. Make events clear, then use active users to explain whether the next step needs attention.

Before handing this to a designer or engineer, check keyboard focus, error copy, permissions and what happens after they choose the “Explore event” action. The happy path alone is not enough.

Related UI examples: Funnel Analysis, Retention Cohorts, Experimentation.

Start from this in Figr

Design a event analytics screen for our existing software product. Use our real design-system tokens, components and product language. Show Explore and Events, include believable records such as Project created · 28%, and make explore event easy to find. Map loading, empty, failure, permission and success states before you create editable high-fidelity screens.

Open Figr