FIGR / UI TEMPLATE

Customer Journey Builder

Customer Journey Builder for growth teams to coordinate campaigns, audiences, creative, automation, measurement, and approval work without losing channel context.

This builder reference covers marketing automation. Its sample screen includes Webinar follow-up and Trial conversion and the Publish journey action. Adapt its workflow to your product and design system.

Customer Journey Builder

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At a glance

Screen

Builder

Primary action

Publish journey

Pattern

Customer Journey Builder builder

State

Default, loading, empty, error, permission, success

Design system

Adaptable product UI theme

What this screen helps with

The customer journey builder screen supports “Publish journey” while keeping overview and campaigns in view. It should show the current state even when data is missing or access is restricted.

What to look for

  • Primary action: Publish journey
  • Main area: Overview brings the user to the relevant workflow
  • Related area: Campaigns keeps nearby context accessible
  • Active: 14 in the sample screen
  • Reach: 48k in the sample screen
  • Example 1: Webinar follow-up
  • Example 2: Trial conversion

States to consider

  • Default: Show the main workflow and its available next step
  • Loading: Disable duplicate submits while keeping entered values visible
  • Empty: Show required inputs and help people start without a blank form
  • Error: Keep filled fields and identify the exact problem to fix
  • Access: Show which actions require a role or permission
  • Success: Confirm the result after Publish journey and say what happens next

Where it fits

Overview → Campaigns → Publish journey → Review result

Patterns in this screen

Customer Journey Builder builder, Overview, Campaigns, permission handling, error recovery

UX choices to review

State input requirements before the user submits the form

In this example, Webinar follow-up is one of the records worth checking. Keep the sample data clearly separate from a live system.

Keep progress and entered values when people move between steps

Show clear permission, validation, and recovery states near the affected control

Try a similar screen in Figr

Design a customer journey builder screen for an existing marketing automation product. Use our actual design system, components, and content rules. Cover Overview and Campaigns, include believable records such as Webinar follow-up, and make "Publish journey" easy to find. Map empty, loading, error, permission, and success states. Keep the result editable in Figma.

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