Learn how to run preference testing for UX: compare designs, ask neutral questions, analyze results, and validate choices before committing to a product direction.
Learn how to plan first click testing, write tasks, measure clicks, analyze heatmaps, compare tools, and turn navigation findings into better SaaS designs.
Explore 8 sourced jobs to be done statement examples, a reusable template, and practical steps for turning customer research into testable product opportunities.
