AI Assistants That Guide Users Inside the Product
Most in-product AI assistants are just reactive chatbots, so they miss the Majority of users who are confused but never click “help.” The real unlock is behavior-aware, proactive guidance that detects struggle, intervenes contextually in the flow, and feeds those friction signals back into product design. Teams that treat assistance as part of the product (and measure its impact on activation, drop-off, and retention) ship far better products than those who just improve documentation.
