Understanding what is visual hierarchy is crucial for creating effective designs that communicate messages clearly. It’s a fundamental concept in UI/UX design that influences how users interact with a website or application. A well-structured visual hierarchy ensures that important elements, such as calls to action, headers, or key content, stand out and are easily noticed. On the other hand, secondary information should be less prominent.

To define visual hierarchy in simple terms, think of it as a roadmap for your eyes. When users interact with a design, they instinctively follow a path based on how the elements are arranged. What can be used to improve visual hierarchy? Size, color, and contrast are powerful tools to emphasize critical elements. For example, a bold headline at the top, larger images, or strategically placed buttons can direct user attention where it’s needed most. Examples of visual hierarchy in action can be found in websites, apps, or advertisements that skillfully lead the viewer’s eye from one point to the next.