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WHAT MAKES FIGR DIFFERENT?
Show your product. Don't just describe it.
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WHAT MAKES FIGR DIFFERENT?
The thinking that usually gets skipped. Fewer "we missed this" in review.
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Searched & analysed 12 files
Company UX Guidelines
Product Onboarding Walkthrough
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What is the major drop-off point?
How do users currently appraoch this?
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Solutions based on 12 sources
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UX decisions grounded in proven patterns. So you get it right the first time.
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Decisions rooted in your data. Reasoning you can stand behind.
Researching
Your 14-day trial converts at 8.3%. Industry median for your segment: 18.7%.The gap?
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Requirements Documents
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Compared against leading B2B SaaS products with similar ACV. Analysis includes your Mixpanel events and CRM data. Weighted by customer segment similarity (enterprise, mid-market, SMB split).
Your 14-day trial converts at 8.3%. Industry median for your segment: 18.7%.The gap? Three critical moments: Step 2: Email verification before value → 34% drop-off; Step 5: Team invite required upfront → 41% never complete & Step 7: Integration setup with no skip option → 28% abandon.
Successful patterns from similar products; Slack: Show value first, verify later → 2.4x activation lift. Linear: Progressive disclosure of features → 67% reach "aha moment".
Recommendation based on your data: Move verification to post-value. Make team invites optional until Day 3. Add "Later" to integrations. 22% of trials already skip these via URL manipulation anyway.
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