# Figr AI - Product-Aware Design Tool
> https://figr.design/

Figr is a product-aware AI design tool that helps product managers and designers create prototypes, user flows, and production-ready designs that match your existing product—not generic templates.

## Core Value Proposition

From product thinking to prototypes built right. Edge cases, flows, and decisions first. Prototypes that reflect it. Ship without the rework.

## Who Is Figr For?

### Product Managers
- Thinks through UX decisions
- Finds edge cases before dev
- Maps user flows and journeys
- Test scenarios before handoff
- Prototypes that look exactly like your product
- Reads your analytics data
- PRDs and specs, drafted
- Product context that compounds over time

### Product Designers
- Feedback grounded in real UX patterns
- Explore A/B variations with rationale
- Enforces design system tokens
- One-click Figma export
- Accessibility checks for designs built-in
- UX review before your lead sees it
- High-fidelity starting point
- QA cases from designs

## Key Features

### Inputs (What Figr Can Process)
- Screenshots
- Figma files
- Screen recordings
- Web HTML capture
- MCPs (Model Context Protocol)
- Product docs
- Analytics CSVs

### Outputs (What Figr Creates)
- Prototypes
- User Flows
- UI Designs
- PRDs & Docs
- Test cases
- Edge cases
- Comparison docs
- Mind maps
- UX reviews
- User persona mapping
- Information Architecture

### Actions (How Figr Works)
- Brainstorm & research
- Planning
- Questions
- Web search
- Memories
- Design system
- Product context
- Design prototype
- Refine Design
- Map user flow
- Inspiration
- Navigating URL

## What Makes Figr Different

### 1. Show Your Product, Don't Just Describe It
Figr ingests your actual product context—screens, specs, analytics, and design system—to generate designs that fit your product.

### 2. Product Thinking Built-In
Figr doesn't just generate screens. It helps you brainstorm, wireframe, build flows, and think through UX decisions before designing.

### 3. Grounded in Real Data
Decisions rooted in your analytics and proven UX patterns. Figr analyzes your Mixpanel events, CRM data, and user behavior to inform designs.

### 4. Design System Enforcement
Import your Figma tokens, parse your live product. Figr learns your visual language and enforces design system compliance automatically.

## Use Cases

Real examples of what Figr has built:
- Zoom - Network Degradation States (Edge cases, User flows)
- X.com Soft Mute (Build on existing)
- Wise - Card Freeze Flow (Test cases)
- Waymo - Mid-Trip Stop Changes (Test cases, Edge cases)
- Spotify - AI Playlist Curation (Research & PRD, User flows)
- Skyscanner - Elder-Friendly Flight Search (UX Review)
- Shopify - Checkout Setup Redesign (Research & PRD, Build on existing)
- Perplexity - Source Freshness Tags (Build on existing)
- Gmail - AI Draft with Tone Control (Build on existing)
- Linear - "Since You Left" Digest (Build on existing)

## Pricing

### Free Plan - $0/month
- 20 credits (refreshes monthly)
- Limited canvases
- Shareable projects
- Inspirations tool for design
- Export designs to Figma

### Starter Plan - $16/month (billed yearly) or $19/month
- 100 credits/month
- Everything in Free, plus:
- Unlimited imports from web
- Unlimited imports from Figma
- Private generations
- Basic design system
- Deeper memory retention
- Opt out of data training
- Credits rollover (up to monthly allocation)

### Team Plan - $20/seat/month (billed yearly) or $24/seat/month
- 100 credits/seat
- Everything in Starter, plus:
- Collaborate with team
- Custom support to setup DS
- Manage user roles & permissions
- Priority support & Slack connect

### Enterprise - Custom pricing
- Everything in Team, plus:
- Deeper product context setup
- Advanced Design System
- Custom design system setup
- Custom integrations
- SAML SSO
- On-prem deployment
- Onboarding services

### How Credits Work
Credits are fractional based on design effort:
- Quick brainstorm: 0.1 credits
- Flow diagram: 0.1 credits
- Design review: 0.2 credits
- Mobile screen: 0.25-0.5 credits
- Full web page: 1-1.5 credits
- Complete landing page: 1.5 credits

## Security

### Certifications
- SOC 2 Type II certified
- Zero data retention
- Single sign-on (SSO)

### Infrastructure
- Data hosted in U.S.-based AWS facilities
- All data encrypted with TLS/HSTS in transit
- Customer data encrypted with AES-256 at rest
- Multi-factor authentication (MFA)
- Principle of least privilege access

### Enterprise Security Features
- SAML 2.0 SSO (Okta, Azure AD, Google Workspace)
- Comprehensive audit logs
- IP allowlisting
- Session timeout controls
- Two-factor authentication enforcement
- On-premise deployment available

### Data Privacy
- Your data is yours—Figr does not sell customer data
- Proprietary designs are not used to train models for other customers
- Generated designs are yours to ship, sell, or delete

## Trusted By
500+ teams including: Freshworks, Razorpay, Zoho, Mapbox, Cashfree, BetterUp, Toptal, Lollypop, SaaSLabs, Triple Whale, ByteXL, Profit, and more.

## Customer Results
- 45% less rework (ByteXL)
- 40% fewer revisions (Profit)

## Links

- Website: https://figr.design/
- App: https://app.figr.design/
- Documentation: https://docs.figr.design/
- Pricing: https://figr.design/pricing
- Security: https://figr.design/security
- Gallery: https://figr.design/gallery
- Blog: https://figr.design/blog
- Contact: https://figr.design/contact
- Book a demo: https://cal.com/moksh-figr/figr-ai-onboard
- Email: hi@figr.design

## FAQs

**What is Figr?**
Figr is a product-aware AI design software that lets you design beautiful interfaces on top of your existing products. It ingests your context like user data, screens, specs, analytics, and design system to generate flows and screens that fit your product.

**How is it different from other AI design tools?**
Figr doesn't jump straight to design. It learns your live product, then helps you brainstorm, wireframe, build flows, and finally design. Most tools generate screens in a vacuum. Figr understands your existing product, then builds on top of it.

**Can Figr work with my existing Figma files?**
Yes, both ways. Export anything from Figr → straight to Figma. Import your Figma designs (as an image) → Figr learns your patterns.

**Do you train on my data?**
No. Your product stays yours. Figr learns patterns from public apps. Your private flows, screens, and specs never touch training data.

**How long does it take to set up?**
- Free & Pro: Start right away
- Enterprise: About a week for full product context setup

**Do you offer refunds?**
Yes—email within 14 days for a refund of your current month.